Expertise & services
Product design, assortment building, creative direction, custom production.
Designing products in style
Product design is not about shape. Style is what people want to surround themselves with at home. Style is about emotion. My designs have a strong focus on material and texture, it’s what you touch, and can touch you most.
Each project demands it’s own style, but whether subtle or outspoken, my designs always remain contemporary and clear. With a feel for detail.
Structuring an assortment
An assortment should feature a mix of products and collections that complement each other. Alongside a striking statement piece to draw attention, you may also need a basic yet refined evergreen to sell in quantities. Different functionalities, styles and price points for different audiences. As an external expert I can offer fresh perspectives on choices to be made. On decluttering. On building a balanced assortment. From the big picture to the small details.
Creative direction for consistency
Getting all details right in the look and feel of a collection or brand extends far beyond the product itself. A great product can feel awkward or lost when presented poorly. Aligning packaging, styling, photography, visual merchandising, communication ánd the product to bring the same mood and message across is key to commercial success. Since it’s again all about style and consistency, creative direction is a natural part of me and my work.
Custom and bespoke production
Over the years I have been buying and selling my own designs. From limited editions to container loads. While I’m now focused on contributing creatively, my goal is still to make artisan communities thrive. Therefore, I’m delighted to use my experience for exclusive custom productions, by placing orders, overseeing production, and organising shipping and delivery. From trusted fair trade producers and social enterprises to your doorstep.